ABOUT

In year 2015 Jesus Bustamante (JB) founded the watches & jewellery company Gerald de Berger AG (former De Berger & Bears AG) and choose as place of origin the famous city of Schönenwerd.

JB and his team started to work on different projects to develop mechanical and automatic watches equipped with complex mechanisms and precision, inspired by the tradition of the classical watchmakers.

Focusing on creativity from sketches to in-house productions as well as with the established experience of our teams, the company aspires to create original timepieces and jewellery collections with rigorous high-end standarts.

Jesus Bustamante

CEO

Like the old Spaniards, JB is an entrepreneur, conqueror and adventurer.

He has run a mining company in Sierra Leone and Congo DRC for years and has promoted several humanitarian projects for the most disadvantaged in Africa.

Passionated about fine arts and gastronomy, he intended to explore without any taboos the sublime mix of the Swiss precision of watchmaking and the internationally renowned mechanical and automatic movements.

In an increasingly globalized world, he aims to break the „Swiss Made“ myth by revealing the customer without deception a new concept of apparent luxury, that can be respectful with the environment and with the pure watchmaker’s tradition to affordable prices.

As JB says: „We are transparent, where others aren’t.“

Julien Tixier

External Watchmaker Consultant, La Vallée de Joux

Some kids dream to become officers, doctors or singers. With our great genius Julien it was not like this; since he was five years old he already knew that one day he wanted to become a watchmaker.

Julien is a man of few words, but what he does say has value. When he works in his workshop he speaks to his movements, just like in “Pinocchio & Geppetto” until they become alive. And when he looks out his window, he dreams like “le petit prince”, but in his own world of timepieces.

Julien Tixier is a watchmaker-master; to have him in our team is a great privilege!

ALIMA DIEUDONNÉ

Marketing Assistent

A great soul, with passion for watches and fashion. Dieudonné has been supporting de Berger Watches since many years, no matter if it was for exhibitions, photo shootings or assistance with new marketing strategies. He always strives for excellency and elegantly rounds up our or team.

Furthermore Dieudonné is active in Humanitarian aid organizations in Africa and Switzerland with a focus on supporting orphans and street children to help themselves.

MUSTAFA ALAKUS

International Brand Representative | Security and Insurance

Of noble birth Mustafa is Kurd from Turkey and works as our expert on the security and insurance fields. He studied political science and International affairs.
Do you have any problem? Please keep calm; he will bring the perfect solution for you.
With his prudent, pragmatic and diplomatic approach he has everything it needs to become president…
For now he represents our brand in Turkey, Middle East and neighboring countries.
Thank you Bey Effendi!

Nandor Daroczi

External Computer and Designer Engineer, Zürich

Sometimes, life has its way. Nandor Daroczi was once a popular DJ and now he designs beautiful timepieces.

Nandor works in robotics and assists us in various projects. Our pilot watch is one of his creations.
He is intuitive, creative and absolutely reliable.

Company History

Rooted in the beautiful Swiss country, our company Gerald de Berger AG (former De Berger & Bears AG) is the new and rising international watch brand, dedicated to those looking for a combination of tradition, design and technological innovation without compromise.

Our collections are the result of the constant attention to aesthetic, beauty and elegance paired with functionality, comfort and design.

Not only are the characteristics of these watches exhilarating; equally admirable is the passion of the people behind.

Gerald de Berger AG uses modern methods to produce some of the best mechanical watches.